If you ask any successful entrepreneur, he or she is going to tell you that first golden rule of business are to satisfy your customer. In this modern time and age, it has become even more important to have a satisfied customer base as what you do not know can come back to haunt you on a later date. In old days, unsatisfied customer could only grumble to his or her neighbors or at worst to the people in their social circle.

Unfortunately, in this era of tweets, blogging and social networking, news spreads like wild fires and as the old saying goes bad news have wings and it can fly to the furthest corners very quickly. On the other hand, if you are smart you can use all of these things to your advantage. By that, I do not mean that you should start tweeting or have a fan page and build a website. Of course, all of these things are important in running a successful business but in the end, they are just tools and bad worker quarrels with his tools rather than using them to greatest effect.

You have to remember that all of these tools are to make interaction easy with your customer so that feedback can help you in improving your product or services. Most important trick of trade is to use whatever you have and use it to your advantage. For example, a client comes to your fan page and makes a lot of noise about something. What most people do is to snub such person and try to ridicule him or her. It might work first time maybe even second time but it is not going to work third time.

What you need to do is to be very patient with this person, pay full attention to this person, and make a careful appraisal of his or her complaint. If it is a mistake on your part, acknowledge it and reimburse him or her for a part of the payment. Make the whole process as transparent as possible and as visible as possible. You see it is human nature, we pay very close attention to such events and consciously or subconsciously, it affects our decisions. If the customer is someone who is just a troublemaker, everyone will see that it was not your fault and you will reap the benefits for a bit of patience and fortitude.